As a Registered Dietitian Nutritionist and Certified Holistic Cannabis Practitioner, Emily Kyle knows how to help you live a life of holistic wellness through the use of CBD. As a professional and a mother who has struggled with her own mental wellness and struggled to find relief, you know it’s her life’s passion to do so.
We spoke with Emily Kyle at the Food & Nutrition Conference & Expo in Philadelphia to learn more about why her practice, Emily Kyle Nutrition, focuses in on women’s health and wellness and how she helps her clients sort through the misinformation around CBD to successfully incorporate it into their lives.
The truth is, Emily has been a proponent of hemp and CBD for years but didn’t feel like she could talk about it – she knew there was a stigma around it and she was hesitant to share her experiences with others. She became a certified Holistic Cannabis Practitioner about a year ago and started to talk a little bit about CBD in her practice. “But I didn’t feel confident enough to speak on it; it’s trendy, but I didn’t really know what I was talking about,” Emily said. Motivated to learn, she took steps to get educated: she enrolled in Holistic Cannabis Academy, which involved 30 hours of training and physician-led lectures, and now offers support to women who are interested in learning how to use CBD for their daily stresses and pains.
In a segment of the wellness industry still plagued with misleading or downright erroneous information, how could Emily position herself as a trusted authority for her clients and readers? Emily sees her personal experiences, conflicts, and struggles as opportunities to build emotional bridges between herself and other women who may be going through something very similar, but who haven’t yet connected with someone like them. Emily sees this as the key component to helping her clients: “People can connect with a story immediately – I know her, I like her, she understands me. If you understand what someone else is going through, you can help them find a solution.”
Personal Connection and CBD
In particular, Emily finds that making that emotional connection can help women feel comfortable trying CBD. “It’s almost voyeuristic,” Emily explains, as she parses out how her clients approach their CBD education. “They look on from afar at first, and maybe in a couple of months they feel comfortable enough to try CBD. I’m feeding a curiosity and answering important questions. I know you have stress in your life, I know it’s taking over your life, because I’ve been there. When you’re ready, there are solutions for you.”
That empathetic connection pays off. Between her active efforts to stay informed and educated on all things hemp and CBD and her tangible, positive results, Emily feels a welcome confidence in her work and the information she’s providing. “When I hear from people who have benefited from my information, it really affirms the work I do.”
Women’s Health and CBD
We all know CBD affects each person individually, and that finding your CBD wellness habits are a deeply personal exploration and journey. But in her work, Emily has found CBD particularly beneficial for women for cultural, rather than physiological reasons.
Emily says that a lot of her clients still feel the pressures of some of the outdated expectations of women. “Have a clean house, be a good mom, have a good career, go to the gym…women and moms are so overwhelmed and they don’t know what else to do. They go to their doctor, maybe get a pill, and often they don’t feel any better a few months later. Then, they feel despair, they feel tired, they feel overwhelmed.”
“Then I pop in. Hi! I’m Emily! I have an idea for you! And we talk about how CBD may bring some calm and balance to their stressful lives.” Emily wants to help them rethink those expectations and find some mental relief.
“Women have so few CBD role models that show us we can use CBD and be powerful, successful, and admirable. It’s important for me to show women they can become a better version of themselves!”
Dispelling a Myth
The #1 myth Emily addresses most often in her practice is: CBD is not a magic bullet. It’s a tool in your holistic wellness toolbox. You can’t pour CBD on a bad diet, bad sleep habits and expect it to fix your problems. But if you have a mind toward your holistic wellness, her clients have found they get positive results from CBD.
“Some people eat terribly and then take CBD for inflammation. But hey! That’s not going to work! Fruits and veggies might help too!”
“Everybody wants a quick fix,” she says, “but the last thing I want is to turn CBD into this bandwagon where everybody jumps on with lofty, unrealistic expectations of what it can do.” That’s why Emily incorporates emotional counseling into her practice; she doesn’t want to downplay the true benefits of CBD and the hemp plant, but she doesn’t want to mislead her clients into thinking it’s the golden ticket to perfect health.
The REAL Method
Emily’s job isn’t just to make sure her clients know how CBD can help them. It’s also her ethical responsibility to make sure they know how to find safe and reliable CBD. For that, she has her REAL four step method, a checklist she walks her clients through when picking the right CBD for them.
Raw material – Where is your CBD coming from? Is it organically grown? What is most important to you as a consumer?
Extraction method – Emily’s extraction method of choice is supercritical CO2 extraction (the method Manitoba Harvest uses for all its CBD products), and she notes that most healthcare providers consider it a requirement, since it guarantees reliable amounts of CBD with no unwanted waxes, fatty acids, or THC.
Additives – What’s the carrier oil for your CBD? What’s getting added in there?
Lab testing – Does the CBD company offer verifiable batch reports/Certificates of Analyses?
Not only are these criteria Emily uses with her clients, they’re criteria she uses when determining which CBD brands she can ethically partner with. “Manitoba Harvest meets my four-step REAL criteria for a company that’s putting out a safe product. Plus, you have a huge industry reputation; that level of trust is already there, and that’s huge for people looking to understand CBD.” In particular, Emily said, Manitoba Harvest values the hemp plant as a whole: “it’s beneficial and versatile, and you show that you have a holistic perspective of the plant and respect it. CBD isn’t the only good thing you can get from hemp!”
What’s next for CBD?
Emily looks forward to a day when consumers are better educated on CBD use and federal regulations weed out less than reputable companies from the industry. For one, she says there’s a big disconnect in hemp seed oil vs. CBD oil knowledge. Also, as eating food products with CBD in them increases in popularity, she feels more education around how that differs widely from eating THC food products will be important.
When it comes to taste, Emily believes that increased exposure to the uses of CBD will mean people will start honing their tastes more and more. “People are going to start appreciating terpenes and hemp the way they do microbrewery beers; the taste of hemp is the future!”
The information provided is for informational purposes only. None of the information provided here should be considered medical advice or treatment recommendations. Consult with your health care provider if you have questions about incorporating CBD into your wellness regimen.